Ep77VITHIT’s Roadmap to £80M in Global Sales in 2025, Gary Lavin, Founder VITHIT

In this episode we are thrilled to welcome Irish entrepreneur Gary Lavin, founder of VITHIT Drinks, a brand that’s seen incredible growth in recent years, establishing itself as a leader in the vitamin water in the UK and Ireland. With an £80 million run-rate in 2025, and multiple international markets, VITHIT has become a global player. But the real story lies in the relentless journey that transformed a small idea into a business that knocked global brands such as Vitamin Water from off their perch in the UK, in the space of a few years.Founder Gary Lavin isn’t just a guest; he’s one of Fiona’s oldest friends in business. He joins us to share his story of resilience, taking on industry giants, navigating new markets, and building a brand with a laser focus on innovation and grit.And if you’re interested in hearing more, we’ve re-releasing our first interview with Gary from four years ago as a companion to this episode. So, if you’re listening now, consider this episode, part two of the VITHIT story! LINK PART ONE By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION.You can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!