Brand Growth Heroes
Mini MBA 2027 is CONFIRMED!
April 2027 - July 2027
The transformational 12-week programme for ambitious founders scaling Challenger brands in Consumer Packaged Goods
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Brand Growth Heroes Mini-MBA 2025
23.04.25 - 25.07.25
A transformational 12-week programme for ambitious founders scalingCPG challenger brands
Sorry! Applications are now closed
Mini MBA Cohorts 2024 | 2025 | 2026
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What people are saying
Now entering its fourth year, the Brand Growth Heroes Mini MBA returns for 2027 in partnership with leading investment banking advisory firm Alantra, with significant support from Joelson LLP (B Corp) and NielsenIQ.
Since 2021, Brand Growth Heroes has supported more than 200 founders of ambitious, scaling challenger consumer brands across food and beverage, health and wellness, pet care, home care and personal care.
Hear directly from the founders who've been through it :
Press play to discover what our Mini MBA alumni say about the experience — and the difference it's made to the way they think, lead and grow their businesses.
Thinking about applying for a place on the 2027 Cohort?
The programme is open to privately-owned, consumer packaged goods brands in any category such as food, beverage, nutrition, wellness, consumer health, home care, beauty or personal care.
Your company must be registered, have a successfully trading product and a brand in the market which is trademarked, and have a website and social media presence.
To be eligible for a place, brands must have at least one national listing with a retail, wholesale or food service customer OR a significant direct-to-consumer business through any online channel.
Want to be reminded when applications are open?
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Key Dates for the 2025 Mini-MBA
Applications open: Jan 6th 2025
Applications close: Jan 26th 2025
2025 places offered: 10th Feb
Program Start: April 23rd 2025
Program End: 25th July 2025
(Breaks during school hols)
Key Dates 2027
Register your Interest Open Now
Applications Open:
6th January 2027
Applications Close:
End Jan 2027
2027 Places Offered:
5th March 2027
Program Start:
15th April In person event
Program End:
15th July 2027, in person event.
Weekly Programme Cadence
Online, from wherever you are.
Meet our partners and sponsors
Brand Growth Heroes is delighted to be supported by Joelson LLP (BCorp) and NielsenIQ for a second year running.
Both leading experts in their respective fields, Joelson and NielsenIQ will provide invaluable support, 1-2-1 mentoring and business advice.
NielsenIQ also offers a significant bespoke data package to the founders who take part in the BGH Mini MBA programme.
Application FAQ
It's easy to apply
No difficult questions, one short video intro
Applications close:
Midnight 25th Jan 2026
2026 places offered:
24th Feb 2026
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