Verlinvest: 3 Secrets that Founders Looking for Investment Need to Know

Ben Back, Director at Verlinvest, shares the 3 things that CPG founders need to know right now if they are looking for investment.

CPG Founders: Want to know the secret *three NEW must-haves* that investors are insisting on in the current economic climate?

Verlinvest is the investment company behind brands like Tony's Chocolonely Oatly, Mutti, Vita Coco and Who Gives a Crap.

Their investment-  and their team -is are helping to build some of the world's largest consumer brands. 

In this episode (recorded a few months back), I speak to Director @Ben Black and I get some top advice for founders looking for funding. But most importantly...we'll let you in on a secret: 

There's THREE NEW THINGS that investors are looking for in today's economic climate. These are not listed here, you’re going to have to listen! Links to listen below in the comments

And as a bonus…you'll also learn

• At what point do you need to be showing profitability in your business plan?
• What a Consumer revolution is and why it matters
• What Fiona means by 'understanding your consumers’ ‘inflation-friction’  and why it's KEY
• What VCs actually DO to help founders other than offer money
• How you know that you're not trying HARD enough....

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