*The Scoop* on Veganuary, VFC, Veg Capital & Sentient Ventures with Matthew Glover

As the founder of Veganuary, Veg Capital, Vegan Fried Chick*n or VFC,  and most recently a new venture capital fund called Sentient Ventures,  Matthew Glover is a business activist and a serial founder whose initiatives have contributed significantly to the changes we are all experiencing in how we eat today. 

In this episode, Matthew shares how he left his career in double-glazing to fight animal cruelty; the exact steps he and his wife took to create the Veganuary movement and, arguably, how it has been the tipping point for the plant-based revolution in our eating habits and in the food industry today. He also tells us why he's made the decision to 'invest in growth up-front' in the VFC (Vegan Fried Chick*n) brand. 
Finally, we learn about his venture capital businesses - Veg Capital and Sentient Ventures, including what they look for when evaluating new investments. 

I hope you enjoy this latest episode and learn as much as I did recording it!