Strong Roots: Business Growth, Investment from McCain Foods and announcing some BIG news!

Sam Dennigan gives Fiona the latest news from Strong Roots HQ, including why they've sold a minority stake in the business to McCain Foods, and together they announce a big piece of shared news: Strong Roots is sponsoring Brand Growth Heroes for the whole of Series 5, and is also offering 2 places on The Growth Strategy Programme, Brand Growth Heroes' online business accelerator for smart founders of scaling CPG brands. 

Brand Growth Heroes catches up with Sam and Strong Roots every 6 months or so. If you want to follow the growth journey of an insurgent brand in real-time, then check out Strong Root's other interviews on back episodes of Brand Growth Heroes: 
There's one in Sept 2021, May 2020 and June 2019.