Nurture Brands: How Pioneering Challenger Brands are Co-Conquering Costs with Founder Ben Arbib

 As the leader of a grocery brand, have you ever thought it would be GREAT to pool your central costs with other brands like yours?I certainly considered it when I was launching GU Chocolate Puds in France years ago, and as a result,  I created a shared field sales team with Innocent France for the French market, and it was certainly something worth doing for the period of time it worked for both businesses. I wanted to explore what this looks like today, so in this next episode, I talk to Ben Arib, founder of Rebel Kitchen, and more recently Nurture Brands, a cohort of eight better-for-you brands that mutualize a lot of their costs. Ben explains how the Nurture Brands' shared model works, why he started it, and all the economics behind it.Don't miss this one.