Show
Episode
1
- Season
6
Mid-Day Squares: How to Build Crazy Super-fan Momentum & Disrupt a $8Billion Category
January 25, 2023
Summary
Jake Karls, Co-founder of Mid-Day Squares and Forbes 30 Under 30 star, shares the secrets of the scaling functional chocolate brand's success to date.
Description
Mid-Day Squares is the Canadian chocolate sensation that EVERYONE in the food and drink industry is talking about.
Launched in 2018, this family-led business is planning to disrupt the $8 billion dollar health bar market in the USA. But they're also disrupting what Food & Bev marketers define as best practice, in terms of approach to Social Media!
Forbes 30 under 30 co-founder Jake Karls talks Fiona through:
Launched in 2018, this family-led business is planning to disrupt the $8 billion dollar health bar market in the USA. But they're also disrupting what Food & Bev marketers define as best practice, in terms of approach to Social Media!
Forbes 30 under 30 co-founder Jake Karls talks Fiona through:
- How he, his sister Lezlie and brother-in-law Nick had been 'swinging and missing' with other startups before Mid-Day Squares was concieved...
- How they ended up with such a great product market fit...
- How they decided on the 1 MASSIVE way the brand would 'show up' to the world...
- How they built the momentum, energy and hype that means their product is PULLED off shelf...
- Why an understanding the entertainment world - and story-telling- is so important to marketers....
- Why Jake didn’t originally want to get involved in this family business...
- His pitch for the brand to 'show-up' as a blend of the best of The Kardashians, the best of Shark Tank, and the best of Elon Musk...
- How to break through the biggest barrier to every F&B business - the 'Attention Barrier'...
- How you need to be unapologetically yourself, even if 50% of people are going to dislike you...
- The 3 things you need to tell an amazing story...
- The three pillars around which the Mid-Day Squares business is organized...
- How therapy has been the answer to help them run the business successfully...
- How they personalized their relationship with their consumers in the early days, and how they continue to do that at scale...
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