Lucky Saint Alcohol Free Beer: Pivoting in a Pandemic

Not happy with the alcohol free beers on the market, Luke Boase spent 741 days in research, travelled over 7,500 miles and brewed nearly 60,000 litres of beer before he came up with what he calls the definitive alcohol free lager, which he called Lucky Saint. The  multi award winning 0.5% pilsner launched in the On-trade in October 2013... And after only a year, Lucky Saint. was listed in over 1500 venues, including over 30 Michelin star restaurants and casual dining institutions like Dish Room, the Ivy Collection and Honest Burgers. It was also the first alcohol free lager to launch on draught in January 2020 and 50 pubs and bars across London. 

Learn how Luke and his Managing Director Emma Heal (ex innocent, Graze) pivoted their out-of-home business model right at the start of the pandemic, to drive #transformationalgrowth.