Ep68 (Part 2) Fuel10k Sells to Behemoth Premier Foods - The Week Before the Sale

Founder Barney Mauleverer describes Fuel10k as 'a 12 year overnight success'In Part 2 of our two part series covering the growth journey and then sale of the protein breakfast brand Fuel10k to Premier Foods, learn howThe three reasons that Fuel10k was the perfect fit for Premier Foods already impressive national brand portfolioIt Fuel10K 10 years to get to £10 million in revenue but 2.5 years to do the next £10 million£10 million turnover is the magic number: the figure at which your P&L and growth trajectory to change for the betterWhy Fuel10K NEVER had an injection of big bucks & why they wanted to grow their business the old-fashioned wayThe role of Student Reps working in, in universities as part of their field sales and marketing teamWhy it's never too early to build relationships with the M&A advisory worldOne of Barney's key talents is putting the right people in the right rolesWhy Barney and his co-founders gave 1 years salary to those employees who had been in the business for over 2 years.