Ep67 (Part 1) Fuel10k: Build a Multimillion££ Protein Brand & Then Sell It PART 1

Barney Mauleverer cut his teeth in food and drink during the front five years of early stage Innocent Drinks. Leaving in 2006 as European Manager, Barney sought a more entrepreneurial route of his own and set up food brand exporting company Fresh Marketing with pal Alex Matheson.This episode was recorded in 2020, but Fuel 10K was already found on the shelves of supermarkets in the UK and some European, Middle Eastern and SE Asian countries, and turning over £12M at retail sales value.Listen to how Barney and his team built the Fuel 10K business, and in the next episode launching soon, we'll explore what it took to sell the business to Premier Foods.