Show
Episode
9
- Season
3
How to win in Consumer Packaged Goods...without competing
May 4, 2021
Summary
In this episode, we speak to Alex Smith, founder of Strategy Consultancy Basic Arts about how to be much more clever about how you compete in CPG/FMCG categories.
Description
Fiona talks to Alex Smith, the founder of innovative Strategy Consultancy Basic Arts.
A TedEx veteran, Alex has got some really interesting and different ideas around how a brand can create uncontested market space, how we should all avoid the current trend of 'Blanding', and how Brand Purpose has been hijacked.
I came across Alex's Ted talk when I was deepening my understanding of Blue Ocean strategy, and you can find it here.
Alex has a a great weekly newsletter and an email-based short-course that will stretch your strategic brain, which you can sign up for here
A TedEx veteran, Alex has got some really interesting and different ideas around how a brand can create uncontested market space, how we should all avoid the current trend of 'Blanding', and how Brand Purpose has been hijacked.
I came across Alex's Ted talk when I was deepening my understanding of Blue Ocean strategy, and you can find it here.
Alex has a a great weekly newsletter and an email-based short-course that will stretch your strategic brain, which you can sign up for here
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