Dash Water: From Wonky Fruit & Veg to Category-leading Drinks

How do you grow a branded beverage business that is described by the The Grocer magazine (the UK's industry/trade magazine for retail grocery) as the brand that the traditional category brand leaders now have to challenge?

Dash Water is a delicious range of canned infused sparkling water without any sugar or sweetener, made with wonky fruit and veg and thereby saving hundreds of tons of food waste every year!

Founded in 2017 by Alex Wright and Jack Scott, both originally from farming backgrounds, Dash has market value retail sales of around £10M, and boasts the leading market share in its category (37%).

Dash is now available in 5,000 stores across the EU. In the UK you can find Dash at Sainsbury's, British Airways, Boots, Ocado and Amazon. 

In this episode we talk about the importance of sustainability at the core of their business,  about how Alex and Jack invested a lot of time and shoe-leather driving brand awareness and trial from the ground up, as well exploring their very recent launch into the Soda Water market.