Show
Episode
7
- Season
3
Moju Drinks: Creating a category and leading an omni-channel grocery business
March 18, 2021
Summary
How do you create an entire grocery category and maintain the leading share, even when private label comes along? MOJU Drinks has grown from home-made cold-pressed juice sold at local markets and music festivals, into one of the fastest growing beverage brands in the UK, now in national distribution with their functional juice shots and take-home bottles.
Description
In this episode, we we talk about how Rich Goldsmith and his team have built and manage a strong omni-channel business, the importance of creating the ideal end-to end consumer experience and of course, and as always, the different phases of growth of the business and the all important question of funding and investment.
This is one of my favourite interviews so far, so I hope you enjoy it and learn as much as I did doing it!
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