The programme is open to privately-owned, consumer-facing CPG brands in any consumer packaged goods sector such as food, beverage, nutrition, wellness, consumer health, home care, beauty or personal care.

Your company must be registered, have a successfully trading product and a brand in the market which is trademarked, and have a website and social media presence.

To be eligible for a place, brands must have at least one national listing with a retail, wholesale or food service customer OR a significant direct-to-consumer business through any online channel.