The BGH September Sprint
14.09 - 09.10 | Get Clear on Key Decisions & WIN in 2027
Brand Growth Heroes Mini-MBA 2025
23.04.25 - 25.07.25
A transformational 12-week programme for ambitious founders scalingCPG challenger brands
Built for challengers
25 seats only
Small enough for personalised feedback and meaningful discussion
4 hours per week
£1,300 + VAT
A brilliant £300 referral deal on offer - see more info below...
Hi, I'm Fiona Fitz
25 years of CPG & coaching experience.
45,000+ hours dedicated to supercharging consumer brand growth
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I've worked with giants like Nestlé and Premier Foods, as well as ambitious challengers like Gü, Chobani and Strong Roots
Not everyone gets the chance to do deep work in almost EVERY function: Brand, Marketing, Retail Grocery & FS Sales, Category, Innovation and Supply Chain, but I'm glad that I have.
For the last 15 years, I've designed and delivered programmes to lift the capabilities of CPG founders like you. I've had privilege of working with I'd say 600+ founders - through their biggest growth and scaling challenges!
What I've learned is simple:
Founders don't fail because they're not working hard enough. They struggle because they don't have THE blueprint, or the right information. Clarity changes everything.
That's why I've created the BGH September Sprint
I want to give you the blueprint you need to WIN in 2027.
I want you to become clear on what matters for your business, decide where to focus and what to put on hold - and to give you the proven tools and roadmap you need to make 2027 your most successful year ever.
what do Founders say
about BGH programmes ?
Whether it's the BGH Mini MBA or shorter programmes, founders just like you share their experiences here
Built for founders ready to grow. not built for everyone
This isn't just another course. It's a focused 4-week sprint for customer brands who are ready to make better decision and faster progress.
Build your 2027 Marketing & Sales Growth Plans with us and WIn.
This is for you if you:
Not for you yet if you're
Four Weeks. Four strategic decision Zones. One Plan.
Join us and get clear on what's going to stepchange your growth in 2027 and beyond
Who are we serving?
Get clear on what consumers, customers and category actually need.
What value do we create?
Define the value you create for Consumers, Trade Customers and Categories
Where will we grow
Not all of the opportunities that come your way are right for you - how do we choose?
What we will do to win?
From strategic decisions into a practical marketing plan that will drive real impact.
Consumer, Customer & Category Insight
Learn how to unlock the clarity & commercial value your competitors WON'T
Sharpen your Value Proposition
Learn how to sharpen up the VALUE you're offering
Supercharge your Branad
Design your 2027 Marketing & Sales Plans
Build focused, commercially realistic & actionable plans for 2027.
Does this sound familiar?
Almost all of the founders we speak to are feeling the same way:
I'm so buried in the day-to-day...
There is never enough time to step back and plan for what's next.
I struggle to articulate our real point of difference
We know we are different, but it's really hard to explain it in a way that lands.
There are so many opportunities out there
I find it hard to know whether I am supposed to choose - and how
People don't always see our value immediately
Retailers, investors and shoppers don't quickly understand the value we offer
I don't have a clear plan for 2027 yet
Every year I set out to start the year with a clear plan, but I'm always playing catch-up.
I have great ideas, but can't get to them all
How does everyone else seem to get such impactful ideas off the ground, when I'm stuck juggling the day-to-day?
a winning plan for 2027
By the end of the September Sprint, you'll walk away with five big outcomes
More Confidence
Know exactly what makes your brand valuable and different.
A stronger story
Explain your brand in a way buyers, investors and consumers understand.
Clear Priorities
Focus on where growth is most likely to come from - and decide what to stop
a 2027 plan
Leave with decisions made and a roadmap for execution.
A New network
Build relationships with ambitious founders facing similar challenges.
You'll leave with the clarity, plan and connections to grow your brand with confidence.
Everything you need to know.
And...we'll refund your
final payment (£300 + VAT)
Have a question?
Format, fee, and founder introductions.
Format
Fee
£1,300 + VAT
Founder Introduction Offer
Know other ambitious challenger founders? Introduce 2 founders who apply, are accepted, and complete Payments 1 and 2, and your final £300 payment is refunded
Start your application
We carefully curate each cohort to make sure founders are at a similar stage and can learn from one another.
Fiona personally reviews every application and you'll usually hear back within 3 working days.
Founder referral reward
plus the +£60 VAT
What happens next?
Apply
Tell us about your brand, where you are now and why you want to join.
Application Review
Fiona reviews every application personally.
Decision
Communicated
You'll hear within 3 working days.
Secure Your place
Successful applicants receieve payment details and onboarding information.
Final CTA
Give yourself the space to make better decisions for 2027.
25 founders. 4 weeks. One sharper plan for where your business goes next.
Apply here
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